Lubbock, Texas, known for its vast fields, award-winning wineries, and Texas Tech University, is also the birthplace of rock and roll legend Buddy Holly and boasts the most music venues per capita in Texas. Beyond its cultural and educational significance, Lubbock is home to iCEV, the nation’s leading provider of career and technical education materials. This is the story of iCEV and its founder, Dr. Gordon Davis, who built the company from the ground up before successfully selling it.